business news item
BCG-NASSCOM Innovation Report 2007
The Report, recently published, introduces to Innovation saying: "Innovation is not only about technology but is also about understanding untapped user needs that require to be addressed in an ingenious and path-breaking manner."
From NASSCOM's website's introduction to the report:
After its remarkable growth in the past two decades, the Indian IT- ITES industry is now a credible player on the world stage, and many Indian firms are seen as potent challengers to global incumbents. In today’s intensely competitive business environment, sustainable success is increasingly about creating new products, applications and services that provide a radically better experience for the consumer.
With each success come greater expectations. This is the challenge now faced by many segments of industry globally, including the Indian IT-ITES industry. Delivering “more†or “better†can be done by increasing efficiency, but beyond a point the value curve begins to flatten and it becomes increasingly difficult to keep providing ever increasing value-for-money. The only way to do so is therefore through innovation: not just executing the same series of steps more efficiently, but by doing new things in different ways to achieve new levels of output.
